B2B businesses, no matter how large you are, are based somewhere. Local marketing can help you stand out in your local area.
It’s your hometown. The place that most of your employees come from and where people may (or may not) “know” who you are.
Even if you have clients all over the U.S. or abroad, there are a ton of advantages to being well known in your local area through local marketing. And if most of your business comes from that geographic area—there is even more at stake.
People don’t inherently want a fantastic ad, great piece of content, or even a discount.
Well, they don’t want these things nearly as much as knowing they are dealing with a company that “gets” them, offers what they need, and seems like they care. Your involvement in the community is a great way to set more minds at ease.