Local Justifications Are a Big Deal and You Can Influence Them

Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it…

Why?

Because Google wants its SERPs (and we want our SERPs) to stand out as the places where people find exactly what they need. Google is coming at this goal from several different angles, but there’s one particular hand I want to be sure to deal you in on today if you’re marketing local businesses: local justifications.

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