Local Consumer Review Survey: BrightLocal

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews, giving you all the statistics you need to develop your online reputation management strategy for local businesses in 2019.

When we first released this report way back in 2010, we could never have imagined how important online reviews would become to businesses – to now being one of the fastest-growing local ranking factors.

This year, the main themes uncovered in the report highlight consumers’ changing behavior when reading reviews, an increased frequency of review searches, and the true worth of businesses responding to their reviews.

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