It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing by the rules.
They could be keyword stuffing their business name, or displaying a residential address in their business profile.
Maybe they’re using an address that doesn’t even qualify for a GMB listing, such as a P.O. Box or UPS Box address.
Or it could be that the higher-ranking listings are getting reviews unethically to build up their 5-star review stockpile.