Live Video, Livestreaming + Social Video: The Complete, How-to Guide

If you’re searching for your next creative content marketing strategy, look no further than live video.

Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode, brands not only have the ability to communicate with their audiences via social media. They can also do so in real time.

As a content marketer presented with this new medium, you may be wondering whether live video (also referred to as “livestreaming”) has a place in your marketing strategy – especially if your strategy is already working well.

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