Linking AdWords to Google Analytics & Search Console

Every year, users perform trillions of searches and, still, 15% of queries have never been searched. Many searches are old favorites that are asked nearly every day.

The same is true at our Google AdWords trainings, where FAQs dominate Q&A. People tend to struggle with similar obstacles year after year, whether it be match type or account settings.

Somewhere just beyond Michael’s top 5 common PPC questions is linking Google Analytics and Google Search Console accounts to AdWords, a question that we hear at most AdWords training sessions.

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