Every year, users perform trillions of searches and, still, 15% of queries have never been searched. Many searches are old favorites that are asked nearly every day.
The same is true at our Google AdWords trainings, where FAQs dominate Q&A. People tend to struggle with similar obstacles year after year, whether it be match type or account settings.
Somewhere just beyond Michael’s top 5 common PPC questions is linking Google Analytics and Google Search Console accounts to AdWords, a question that we hear at most AdWords training sessions.