This week, LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles.
Facebook and Twitter advertisers have enjoyed the ability to target people by email address for advertising since 2013, and AdWords advertisers got Audience Match back in 2015.
As of April 24, LinkedIn advertisers now get access to this feature as well, and it’s called “Matched Audiences” in LinkedIn parlance.
The significance of this release, though late to the game, should not be understated for B2B advertisers. Here’s why.