When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential.
The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage who are, their content tends to be text, graphic, or link posts, not video.
So if you start doing one LinkedIn text post every week, you’re in an elite club. And if you start posting one LinkedIn video every week, you’re in very small company indeed.