LinkedIn recently released a native video feature on its mobile app. A few folks have even seen it pop up on the browser. And by now, most of us have one form or another. That’s the good news. The bad news is that people are using it willy-nilly, resulting in a lot of bad videos out there. When it comes to native video and social selling on LinkedIn, what do you need to know? How can you use it to build your brand, rather than break it?
Benefits include the building of your business and personal brand. Native Video also enables you to step up your communications with connections. Plus, video is getting a lot of engagement.