A key part of social selling is sharing content that is helpful and valuable to potential customers to build trust, relationships and credibility. Curating content to share, both content you create and third party content, is an important element in this social selling process.
LinkedIn is the key network for B2B sellers to engage prospects and buyers. But what kind of content works there? To curate content effectively it is useful to understand the type of content that engages people on LinkedIn.
To help answer this question we took the 100,000 most shared posts published on LinkedIn Pulse last year and analysed the content that gained most engagement through social sharing. This is what we learned from the data.