LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

LinkedIn has announced a new integration with Google Campaign Manager, which will enable marketers to better compare and manage their LinkedIn ad performance in comparison to other ad efforts, all within a single dashboard.

As explained by LinkedIn:

“Today, we are excited to announce a measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager), now part of Google Marketing Platform. It not only allows you to (1) see LinkedIn ad performance alongside the rest of your paid spend, but also (2) get attribution for your LinkedIn ads across all impressions and interactions, measured in a cross-device and cross-platform manner.”

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