LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more. But what if you want to reach the people you already know?
With Matched Audiences, you can retarget website visitors, market to contacts from your customer databases and marketing automation platforms, and reach decision-makers at target companies for your account-based marketing programs. It’s available for all LinkedIn advertising products, including Sponsored Content, Sponsored InMail, and other ad formats.
Here’s a closer look at the three new targeting capabilities for engaging key accounts, prospects, and audiences.