LinkedIn Marketing: Is 2018 Finally the Year of LinkedIn?

After paying $26 billion for the social media platform in 2016, Microsoft has been aggressively developing its LinkedIn marketing services.

The tech giant aims to capitalize on the platform’s 500 million users—even if only a quarter of those actually engage with LinkedIn monthly.

In theory, at least, it should be an open goal for Microsoft. LinkedIn caters exclusively to a b2b market unlike Facebook, Instagram, or Twitter.

It’s an enviable audience, one made up of major businesses, thought leaders, influencers, and recruitment agencies who connect and share with one another.

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