LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world’s largest professional network and accessing data for which LinkedIn has over half a billion users, is a marketer’s dream. This case study will look at how we managed to generate instant leads for a client, an international skills development company.
There are various options when it comes to generating leads through LinkedIn. We had already discussed LinkedIn text ads in a previous post, and the main focus of this blog is to discuss sponsored content ads, which is also referred to as native advertising.