LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.”
While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience.