How Link Vendors Sell You Snake Oil

Hi, I’m Ross Hudgens, founder of Siege Media, and today I want to tell you how link vendors can sell you snake oil.

Obviously, we’re a content marketing agency, and people frequently come to us wanting links in some way. They work with other vendors a lot of the time, and recently, someone came to us and said, “Hey, this other vendor we’re working with is generating tons of links for us at a much lower cost per link than you. What’s going on?”

I kind of had an awareness of what the strategy they were using was, and I went to check out that strategy. What I realized was happening is that this client was actually reporting links that, in my mind, have no value.

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