Link campaigns: Strategy development and review

Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search.

It’s possible to grab “quick win” links here and there (and I’d encourage pursuing these opportunities), but you will need an ongoing campaign to achieve sustainable results.

A campaign model ensures research, strategy development and ongoing review and analysis as a project progresses.

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