Most local businesses want more leads for their businesses, more customers and more overall revenue. And one of the best ways to drive new leads to a local business is from search engines. Local customers tend to turn to Google to look for services in their area, and that’s when you want your listing to pop up so the customers can call you and visit your business.
Although ranking a local business website uses similar techniques to ranking a website nationally, the results often come much faster. Many local businesses quickly get close to ranking highly in Google for those local and profitable keywords, and what they need in order to get an extra boost to the top is some high quality backlinks.