In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a thoughtful link-building outreach campaign, because no matter how awesome your content may be, no one will link to it if they don’t know it exists.
In this article, I’m going to talk about link-building outreach, an equally important aspect of link building at a tactical level.
I’m also going to continue using the hypothetical dumpster rental company I used in the last article as my example industry. While this article uses a particular industry and targets general contractors in the examples, the concepts I share can be applied to any industry.
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