This lingerie brand replaced its agency with AI and will never go back

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named ‘Albert’. Since then it has more than tripled its ROI and increased its customer base by 30 percent.
Headquartered in the US, with ecommerce sites in the UK, Australia, Germany, France, Italy and Canada, Cosabella decided to engage Adgorithms (the creator of Albert) out of frustration with its digital ad agency.

“We know our brand best and communicating it to the advertising agency became time-consuming and difficult,” Courtney Connell, marketing director of Cosabella, said, declining to name the agency as they really were “very lovely people” who she had no wish to disparage.

Connell grew concerned when the retailer went through a flat quarter. “It was very scary, particularly when we enjoyed double-digit growth all the previous quarters,” she said.

After parting ways with the agency, Connell looked around for alternatives and decided to try using an AI platform instead of building up a larger in-house team.

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