I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on 150 contacts, and optimizing those to help spread your messages. I have broken it into 4 key parts and I will share them with you here in a bit.
Companies tend to lump social media into a marketing category while I look at it differently. I look at Linkedin as a relationship marketing tool.