Leading your company through a pandemic

Q: Like many startups these days, we’re struggling with growth and retention as a result of the Coronavirus downturn. Any advice on what we should do?

I’ve been increasingly getting this question, so I’m going to take my best shot at it this week. Since I’m not inside a company dealing with this personally, I’ve instead pulled together recommendations from the best growth people I know — people who are on the ground doing the work right now.

The first thing to know is that you are not alone in this.

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