The Last Guide to AdWords Account Structure You’ll Ever Need

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need!

Building a successful AdWords account is a lot like building a house – whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)

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