Are Keywords Still Important in 2017?

A few months ago, I got into a debate on the topic of keywords that left me incredibly frustrated (obviously, or I wouldn’t still be thinking about it today).

I suggested that blog posts should target specific keywords.

The person I was talking to said keywords don’t matter anymore, because search engines are so advanced that they can now determine the searcher’s intent. The person then went on to accuse me of suggesting old-school, black-hat search engine optimization (SEO) techniques like keyword stuffing.

Now, I don’t offend easily, but this last bit couldn’t have been further from the truth. Therefore, I attempted to explain what I meant.

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