As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails?
In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog.
And once your research is done, you can start optimizing your content for those keywords, so it appears in the top search results.
Sure, there are plenty of tactics you can use to boost your rankings but it all starts with this. In time, your efforts could result in a significant increase in traffic to your blog.