Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

The reality is that Twitter has never shown everything a brand (or anyone on Twitter) tweets to all a brand’s followers. Unlike Facebook, that’s not because Twitter is trying to filter tweets in order to somehow show what it considers the “best” stuff. Rather, it’s a consequence that it’s never the case that all of a brand’s followers will be on Twitter at the same time, all seeing each tweet that goes out.

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photo credit: Twitter via photopin (license)

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