SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare story: Slow and steady wins the race. Part of that slow-and-steady game is knowing when the rules change and how to adapt accordingly.
- Backlinks are out; dynamic content is in.
Google’s search team realized a lot of people were using shady SEO tactics and building tons of backlinks from huge websites, so it fought back. You’d think a backlink from Forbes, one of the most trafficked sites in the world, would shoot you to the top of the ranks, but it doesn’t. Google now ranks sites by category, and news outlets, among others, have lost a ton of SEO credibility and rankability.