Everyone’s saying it… video is the future of content marketing!
But is it really?
Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content.
I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos.
But, as you know, opinions don’t really matter in marketing. If the data shows something is working you should do more of it. And if the data shows the opposite, then you need to reconsider what you are doing.
So, was YouTube really worth it for me?