Is Page One Overrated? The Truth About Organic Search Results

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.

Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it comes to finding new customers. At least that’s the prevailing belief among modern marketers and SEO specialists.

But — just how valuable is a page-one ranking?

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