COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. After all, with an unpredictable future ahead, everyone’s focus has shifted to optimizing their spending (and burn).
But if promoting your B2B product has been the first thing you took off your list, this blog is for you.
Yes, you don’t want to spend as much on ads to promote your product when you’re not even sure if your audience is going to respond to it – let alone make use of it.
https://vanhishikha.com/is-it-time-to-replace-ads-with-content-in-b2b-marketing/Read Full Article>>>