Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app.

With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your Instagram audience. But while every Instagram account has access to Reels, this doesn’t mean you should necessarily put your time and effort into Reels right away.

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