Introducing the Local Marketing Stack

If you ask small business owners what marketing techniques work best, it’s almost always word-of-mouth referrals, followed by social media, SEO, and email in some order.

And if you look at where small business owners plan to increase their budgets, it’s social media, websites, SEO, and email, in some order. Intuitively, many of them understand these are foundational long-term investments.

So why do so many media companies – especially legacy media companies, but also purely digital ones – continue to focus their sales efforts on high-cost products that aren’t what the customer is asking for?

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