For decades, business owners have understood that a company’s website is the most important digital property a business has, and that investing in it is the primary way you drive customers from the internet to to your doors. This is no longer true.
While your website is still very important to your business, a shift in consumer behavior in the last few years has changed this calculation. Company websites are no longer the primary site of online engagement. Search results, including digital maps and listings, are where customers engage with businesses the most, and it’s not even close.