How to Install and Use the Facebook Pixel: A Guide for Marketers

Do you run Facebook ads to promote your business?

Wondering how the Facebook pixel can help optimize ad delivery for specific goals?

In this article, you’ll discover how to install and use the Facebook pixel to track website traffic and create trackable Facebook ads.

The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it’s important to install it before running Facebook ads.

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