In August, Instagram introduced Instagram Stories, which provided users with the ability to post as many video clips as they’d like to curate their day without clogging up their profile stream. Now, the Live Video update from Instagram upped the ante for ‘of the moment’ interactions. Users can now stream video live a la Facebook Live. When someone is live streaming, a selection of their followers are notified so they can watch, engage, comment, and interact in real-time with the person streaming. It’s an amazing way to connect with your followers and give them access to your brand in an authentic and spontaneous way.