Instagram’s Counting on 500 Million Users to Win Digital Media’s New Game: Video

In the fast-moving world of social media, where Snapchat is the new Twitter is the new Facebook is the new MySpace, Instagram has managed to mostly steer clear of the are-they-cool-or-aren’t-they debate. Less than 6 years old, the company — co-founded by Systrom and owned since 2012 by Facebook as an independent division — recently topped 500 million users (leaving Twitter’s 310 million in its wake and nearly a third of the way to Facebook’s 1.65 billion)

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