Instagram TV: What Brands Need to Know to Get Started

On June 20th, 2018, Instagram CEO Kevin Systrom announced the social network would be launching Instagram TV (IGTV), a long form video app that’s also accessible within Instagram. It will be rolling out over the next few weeks to global users on Android and iPhone devices.

The full-screen, vertical videos—which anyone can upload—can be up to an hour long, prompting speculation that Instagram is making a home for content typically suited to YouTube and Snapchat. At the very least, the move speaks to the dramatic rise in popularity of video content on social media.

In the same announcement, Instagram revealed that it has reached 1 billion users, tying for the place of second largest social network with YouTube (Facebook is the largest).

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