Instagram Stories: How Businesses Can Make the Most of Stories

Instagram Highlights are the best content from your stories, the clips you don’t want to disappear. A story appears on your Instagram profile for only 24 hours, but a highlight lives forever unless you choose to delete it. On your Instagram profile, highlight reels are located below your bio and right above your feed.

In your highlight reels, include the story clips that get a lot of eyeballs and engagement, which indicate your best content. Also, you can strategically name and brand your highlight reels. With a limit of about 11-12 characters, you have to keep names short, which has the benefit of making the names easy to read.

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