Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.
Reels shares many of the same features as TikTok, which is why it’s poised to offer strong competition to what is currently the fastest growing social media app.
With Instagram Reels users can:
- Create and share 15-second videos.
- Add their own audio to videos, or choose a song from a catalog of licensed music.
- Grab original audio from other videos and add it to their own.
- Popular clips will be housed in a “Featured Reels” section.