A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles.
Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016. And since officially rolling out business-specific Instagram accounts in July 2016, more than 1.5 million business have converted their accounts to business profiles, which let them buy ads within the app and get a better look at how their organic posts are performing; these business profiles are now globally available.
Photo credit: Matt McGee via VisualHunt.com / CC BY-ND
