August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won’t disappear after 24 hours!
Instagram Stories are here to stay. At least for the foreseeable future.
And with the imminent launch of Facebook Stories ads, we can expect quite a change in the way users share content from the News Feed to Stories on both platforms.
Are you planning to integrate Instagram Stories ads into your Instagram Ads strategy? Good choice!
But did you know that users perceive and use Instagram Stories and Feed in different ways, and are driven to both formats for different reasons?