The Instagram algorithm came out last year and Jenn explains that for marketers, the algorithm is helpful. You can use it to get better reactions from, engagement with, and reach to your target audience.
To make the Instagram algorithm work for your marketing efforts, Jenn recommends sharing the best content for your customers and followers. When you emphasize quality over quantity, your users are more likely to stop, engage, comment, like, and so on. As a result, your followers will constantly see your content higher in their Instagram feeds.