Instagram accounted for 70% of GQ’s social revenue last year

Instagram may not be sharing with publishers any of the revenue from its new between-Story ads. But that doesn’t mean publishers aren’t able to make money on Instagram. For Conde Nast’s GQ, Instagram generates more revenue than any other social network, including Instagram’s parent company, Facebook.

Last year, Instagram accounted for roughly 7 percent of GQ’s total digital revenue and 70 percent of its revenue from social platforms, which also included Facebook and Snapchat.

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