The Inside Story of How a North Carolina Mom Built an Insanely Popular Business on Facebook

In her book Scrappy: Use Everything You Have, Trust Yourself, and Press the Reset Button for Success, the Lolly Wolly Doodle Way, founder Brandi Temple tells the story of her unexpected rise from a mother of four sewing children’s clothing to an online retail success story. In this edited excerpt, Temple describes the early days of her Facebook success and shares the ‘ah-ha’ moments she had along the way.

Once those first twenty invoices were paid, I had enough money to buy a whole bolt of fabric. I used the rest of the proceeds to hire more people to cut and sew quickly. Suddenly, my hobby had turned into a business, and within two weeks I took down the eBay store to concentrate full-time on Facebook.

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