As an entrepreneur or solopreneur, you are well aware of the fact that without a solid marketing framework, the longevity, revenues, and profits of your organization might not stand a chance of ascendancy. As a small business owner, you can have a great team along with great products designed to resolve the present day issues of a market segment, but if you fail to create enough awareness to said segment in relation to your company’s existence, it could lead to the demise of your entrepreneurial venture.
As a result, most of us would agree that having a solid marketing framework for your business is essential. But what marketing mediums are best to utilize to promote your products?
