To attract more organic traffic, you need a sound SEO strategy. However, in putting together your SEO toolbox, it’s easy to overlook simple yet effective practices that draw visitors to your site – and keep them around.
Inner links fall into this category. They are often neglected by bloggers and site owners, who fail to appreciate their true value.
Inner links, also known as internal links, are used to point the visitor at another page on the same domain. For example, suppose you run a blog covering graphic design topics. If you were to write a blog post about designing logos for small businesses, you might wish to include a link to a portfolio page with relevant samples of your work.