When you hear “infomercial” you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose.
What was once an ad format no self-respecting agency would deign to touch after the 90s has suddenly found itself in vogue again, thanks to a growing consumer taste for all things nostalgic and kitsch.
