Influencer marketing is a hot topic for everybody these days. Major businesses all over the world engage recognizable stars to help them promote their products.
But what about the small business owners who don’t have the money to pay an agency to start an influencer marketing campaign? Or those who can’t offer big sums directly to well-known celebrities.
In this post, I’ll show you how to put together an influencer marketing strategy without shelling out big bucks. For small businesses, this can be one of the most rewarding steps they take.
But first, let’s start by defining influencer marketing. What is IM and in what way is it different from other types of marketing?