Influencer Marketing for Ecommerce: Selling Step-by-Step

Picture this: You’re shopping for a new mattress.

A mattress is a pretty major purchase for most people. They tend to be pretty pricey (generally into the four-figure range), and considering you’ll be sleeping on it for years to come, it’s worth it to make an investment in one you really love.

But there are so many options out there. Just look at this search for mattresses on the popular ecommerce furniture site Wayfair.

890 results. They come from dozens of brands, and range in price from $84 to nearly $5,000. They come in different sizes, thicknesses, and materials. Do you even know what “comfort level” you prefer?

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