Every company is a media company these days, and Buffer is no different.
We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month.
It’s been a long, challenging journey, though.
We first hit one million sessions in a calendar month during March 2015—a full 4 years after launching—and after months of floating around 1.1 to 1.2 million sessions, and struggling to break out, we hit 1.5m sessions in May 2017.